Your best edge in your postcard venture would have to be your application of new innovations in postcard marketing, especially one that would tend to be more competitive and attractive in the market.
The advent of advanced technologies like web advertising, e-mail or other high-tech marketing methods are just some of the most common pitches in the market these days.
Many entrepreneurs nowadays, aside from applied technologies, are also simply seeking an easy to implement, low -cost sales tool and arent just limited to the latest technology fad.
Even for the technologically- challenged, old-fashioned postcard marketing is still a good option.
Much to manys surprise, technology companies love postcard marketing since it is the most cost effective and efficient way to promote their products and services.
One globally renowned software company recommends postcard marketing to its accounting firm clients primarily for these simple and practical, yet logical reasons:
Postcards are less disruptive and intrusive than e-mail, since many consider email spamming as an inconvenient way to get unsolicited information. Postcards also enjoy less competition.
Its easier to read a postcard at a glance than to open an envelope
Unlike e-mail, postcards can take on any size, color, gloss or graphic and is even more personal and tangible than email communication.
Another good and practical reason for resorting to postcards is that you can create, print and mail postcards without a big investment.
Innovation and creativity are basically two of the most basic components for postcard makers to make its niche in the postcard industry.
Here are some more reasons why postcards continue to enjoy a good share of the market.
Postcards are eye-catchers. Postcards do not have to be an artwork, but it would surely help if it is a bit attractive and creative, as well as adding a high quality photo, art or computer generated image can also help.
Postcards are simple. This is so because it does not have a lot to it. Messages are timely, ideas straight to the point and messages brief and concise.
Postcards are practical. This is practically so because you can use both sides of the postcard, although not every inch. You may use side like a poster or a picture display and the other for a few details. Or simply put an advertisement on one side and a personal message on the other, whichever suits you best.
Postcards are multi- faceted since it can double as a gift certificate, coupon and event ticket, among others. Recipients can then present the card to claim an offer or avail of a good discount as well as a good tool to measure effectiveness.
Lastly, you have the liberty to design and create your own postcards. One of the best and most effective ways to make your postcard more effective is not only coming up with good designs and creative lay-outs, but also establishing a feedback mechanism where you could also adjust the product based on customer feedback.
Nowadays, making the most out of your postcard business by taking all the necessary steps to enhance and improve your marketing potential and this is indeed highly possible by adopting new innovations in postcard marketing.