People nowadays are always looking for alternative ways to add a few bucks due to the rising cost of basic and prime commodities and some people have actually seen good business with postcard marketing.
Whether you are a computer graphics geek, lay-out artist or a writer, some people have actually taken advantage of the potential money-making capacity of the postcard industry as an alternative income source.
But did you ever know that the creation of the first postcard immediately became an instant hit and actually became a fad at the turn of the 20th century?
Historically, man always has the insatiable need to communicate, whether it be the standard norm of interacting face to face, by written communication or through long distances with the use of the telephone.
Its predecessor- the letter transcended time since even in olden times, letter writing was the primary means of communication over long distances.
For a period of time, with the advent of analog systems for communication, telegraph messages and telephone communication led the way in innovating and speeding up communication and making the world a smaller place.
But as the years go by, more advancements are introduced and the fastest way to get a message from one point to the other would be the best option, still, written letters remain to be the most dominant communication media.
Varied forms of media were introduced, with newspapers leading the way as the primary source of communication by bringing information to the people.
During the 18th and 19th centuries, newspapers became common carriers of information, but even with telegraph lines and messages, the most popular means of communication was still letter writing.
Then came the postcard.
Postcards were first introduced in the 1870s as a promotional advertisement primarily aimed at businesses as sort of a media campaign, especially for resorts and hotels.
This became very popular with the public and several publishing and printing companies adopted the process by coming up with laid out sheets of paper advertising business and leaving blank spaces with which people can write notes or short messages as they continue to pass it around or even mail the postcards to friends and family.
Then in 1906, the Unites States Congress passed a legislation allowing messages to be written on half the blank portion at the back of the postcard, allowing people to make use of the postcard to write short letters or messages.
This led to the rising popularity of the postcard and has since then, like the letter, postcards have transcended time as a media form continually being patronized in its original form and process, with very little or no innovation at all.
Technology and the advent of the internet provided alternative means of presenting or making postcards available, but still, postcards retained its true and basic form as a communication media for short or brief messages.
Altruistically, postcard marketing is just supplementary to the reputation of the postcard itself and many people have taken advantage of this to innovate selling or promoting postcards for business.
So try to discover the possibilities and innovations to selling postcards, after all, it is a given fact that you can see good business with postcard marketing.